Marine Layer

Even in a city where everything is changing, you have to know your audience. Yes, "RiNo" is no longer what it was. To say it's a haven for artists and creation is a joke. It's a home for agencies, real estate offices and chain bars and restaurants these days. And that's where this store comes into play. Congrats on being one of the first of many chain retail stores. But to take a spot on a legendary corner hawking clothes for grandma? Way to help deteriorate the neighborhood faster than it already has. Your clothes are out of touch. Know your audience.